Wednesday 20th May 2015 was the Corporate Marketing Communication, Promotional Communications 5th Annual Conference at Bournemouth University.
The event enables final year undergraduate students on BA degrees in advertising, marketing communications, public relations and politics, the opportunity to present their work at an academic conference, thus benefiting from the learning experience of communicating their research both to academics from the faculty and professionals from industry.
At Bournemouth University final year undergraduates have the option to undertake an 8000-word dissertation and present a research paper at the conference, as an alternative to the traditional 10,000-word dissertation.
I supervised nine undergraduate dissertation students that year and three of them elected to present at the conference. All worked very hard indeed and delivered thought-provoking presentations – Doyin especially with a paper exploring whether the sexual objectification of self among Black female hip hop artists is perceived by young Black women as being empowering or misogynistic..
It was a proud moment for me when my students delivered their presentations with passion and enthusiasm.
At the end of the conference when award winners were announced, while I was proud of all three students, I was overjoyed for Doyin, who was selected as winner of the award for Best Overall Paper. In addition to the exposure that this award brings, she also received £100 worth of Amazon vouchers.
She delivered her presentation in the main lecture theatre in the Executive Business Centre in the presence of the Vice Chancellor and was articulate, polished and professional, responding well to questions with strong arguments.
I hope Doyin’s success will inspire other students – it underlines the fact that students often contribute to social change through their learning, raising awareness of issues during seminars and adopting critical approaches in their assessments.
Are you a student or graduate who uses/used learning for social change? Maybe you have focused on an issue in an assessment: essay, presentation, project or dissertation seeking to highlight inequalities and transform understanding? If this sounds like you, please submit your story for publication on this site in the ‘Learning for Social Change‘ section. Your story can help motivate and inspire other students and enhance their learning experience!